The number of weeknight concert options in Johnston County grew again this year when Flowers Plantation launched Concerts at the Crossroads.
The free series is held on the second Thursday of each spring summer month at the corner of N.C. 42 East and Buffalo Road, beside a new Harris Teeter. The grocery store is the anchor tenant in a commercial center that will also include a CVS Pharmacy. It’s all part of Flowers Plantation, a 3,000-acre development with room for 7,790 homes.
Once Harris Teeter moved into the neighborhood in September, Flowers looked for a way to draw residents to the development, which includes a lawn space, said Reid Stephenson, director of information and sales for Flowers Plantation.
A concert series was one of the ideas, he said.
“We did it for multiple purposes, but one was to do it for the community but also to attract people to Flowers Plantation and let them see the benefits of what we have as far as the club, commercial area and the neighborhoods,” Stephenson said.
Approved in 1998, Flowers is one of the largest planned communities in the Triangle. Stephenson said its homes range in price from $150,000 to more than $300,000. “We have homes that people can start in and then move all the way up if they desire,” Stephenson said.
“Our plan is to have a continuing-care retirement center to accommodate people who need assisted living,” he added.
The concert series started in April and will run until September. Most bands play beach music, said Vanessa Chandler, Flowers Plantation’s sales and marketing director.
“It was originally planned to be a one-concert deal to kickoff the Parade of Homes, but there was such an interest in it that we thought we could extend this out and make it a series to attract traffic to the area,” Chandler said.
The series at Flowers adds another option for music lovers in Johnston County, as Clayton hosts the Town Square Concert Series and Smithfield has the Jammin’ on Johnston series.
An average of more than 1,000 people have come to the first three shows in the Flowers series. Next up is The Embers featuring Craig Woolard on July 10. All shows last from 6 p.m. to 9 p.m. No outside coolers are allowed, but food and alcohol vendors will be on site.
For more information, go to www.flowerscrossroads.com.
Dunn: 919-553-7234, Ext. 104