CLAYTON — Three women hope the national movement to support local businesses will have an effect locally.
Nov. 30 is proclaimed nationally as “Shop Local” day to support small businesses.
The three women, who own Clayton businesses, have joined forces to support shopping local. They’ve added an extra element to the day, with deals from several businesses.
Leanne Mirante, owner of Mirante Salon on U.S. 70 Business near Gold’s Gym, and her business neighbors, Liz Layman and Theresa Esposito of Juiced Up, reached out to dozens of businesses asking them to offer deals.
“I believe in keeping business in your community,” Mirante said.
They also want to remind people that shopping local doesn’t mean just on Main Street.
Each participating store will have a “goodie bag” filled with coupons for all of the other businesses. The bags will offer discounts on everything from pizza to jewelry. Any local business that would like to take part should call Mirante Salon.
Participating is free.
“It’s also us business owners supporting each other,” Mirante said.
The Downtown Development Association is also encouraging Clayton consumers to shop local on Nov. 30.
Clayton held its first “Shop Local” campaign in fall 2011. The campaign included billboards and a slogan, “Think Clayton. Think Shopping.”
The campaign’s aim is to get people committed to keeping local dollars in the community. And it goes beyond retail to include shopping locally for a doctor, business service, real-estate agent, mechanic, hairstylist, etc.
The campaign notes that local businesses support the local economy by paying taxes that go toward parks, schools, and other services. A thriving business community also means more incentive for new businesses to open, which creates a healthy market.