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Opinion
Published Sat, Feb 09, 2013 08:00 PM
Modified Sat, Feb 09, 2013 05:03 PM

Column: Super Bowl commercials worth watching

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If you were part of one of the 108 million households to tune into Super Bowl XLVII (that’s Super Bowl 47 if you don’t read Roman) on Sunday night, chances are you didn’t jump out of your easy chair at every commercial break.

After all, companies paying millions of dollars for 30-second advertising spots, weren’t likely to run their regular run of commercials.

And they didn’t disappoint. I watched my Facebook feed throughout the game and there were about as many comments on the commercials as there were on the game.

My daughters and I even kept score on the commercials, jotting down which commercial we liked best, then refilling the top spot when a better commercial appeared.

Unlike the game, which came down to the last play, the commercial competition ended for us early in the fourth quarter, when the Dodge Ram commercial featuring a voiceover by the late Paul Harvey sang the praises of farmers.

Regular readers of this column know I was raised in a family of farmers and I was touched by the message the commercial presented. Both my kids were too, even though they didn’t know, or really care, who Paul Harvey was.

Apparently, that commercial struck a chord with more than just me. As my Facebook page lit up with comments about that commercial, people around the country were voting for it in an online poll.

Finishing a close second in that poll was the commercial for M&Ms which featured a red M&M listing all the things he would not do for love.

Third place in the online poll went to Anheuser Busch for its commercial about the Clydesdale horse who runs to greet his trainer following a parade. I’d seen that commercial online several days before the Super Bowl, so I didn’t get quite the emotional jolt that I’d gotten when I first viewed it online.

Sadly, my second favorite commercial - about two guys who take their friend’s lucky chair to a voodoo doctor played by Stevie Wonder - didn’t fare so well with voters on the Spotbowl poll. They pegged it for one of the bottom three slots. I thought it was pretty imaginitive, especially after a regular season filled with commercials about lucky seats and superstitious fans.

One of my Facebook friends even suggested that the folks at godaddy.com might want to consult with Dodge’s marketing department before they prepare next year’s commercial. Godaddy’s ad featured a pretty girl in a sexy kiss with an less-than-handsome boy. Even my daughters looked at me and said they were uncomfortable watching that.

Whatever your favorite commercial from Sunday night’s game was, you’ve got to give props to the marketing geniuses at the NFL who are the only folks who’ve ever figured out how to keep people in their seats during the commercials.

I sat in one spot on the sofa from 6:30 until 11, an eternity for me in front of a television. Other folks were apparently equally enthralled by the entertaining spots.

If you want to see the full results of the poll, visit spotbowl.com

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