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Published Tue, Jan 22, 2013 08:00 PM
Modified Sun, Jan 27, 2013 12:37 AM

Woman in Networking address social media

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- ajames@newsobserver.com

CLAYTON -- Women business owners from all over town took an hour out of their schedules to meet at the year’s first Women in Networking luncheon.

“It’s all about networking and encouraging and empowering each other,” said chairperson Sarah Martin who is the branch manager at Crescent State Bank.

About 40 women attended the meeting, including several visitors who were checking it out for the first time.

Holly Long, who owns Classes Stitches embroidery with her husband, was attending the meeting for her first time. She said she has really felt welcomed and supported by the community in Clayton. As a business owner, she has taken advantage of the Tuesday Tune Up sessions for business owners, and now this group.

One thing she said she would really enjoy learning in the group is social media tactics.

“I don’t know what I’m doing on Facebook,” said Long, who recently started a company page for Classy Stitches. WIN is hosting a free Facebook training session for women March 26 at the Johnston County Workforce Development Center.

“Thank goodness,” said Long. “I’m excited to learn more.”

Martin said she hopes the Facebook training will help business owners reach wider audiences and market their services more. “We realized a lot of people don’t know what social media can do for your business,” said Martin.

Wednesday’s meeting also included two speakers who are members of the group. Donna White, a registered nurse who serves on the Johnston County Board of Education, spoke to the group about her work with the Division of Aging and Adult Services, where she works to prevent fraud scams against the elderly.

Tink Morris, of BeautiControl, spoke about her work with the skincare company, and inspired women who are looking for opportunities to consider working with BeautiControl.

WIN began last April to encourage networking and growth opportunities for the area’s female business leaders. It was founded by women members of the town’s Chamber of Commerce who noticed a void in social and enrichment options available to them.

“It’s to help each other grow personally, spiritually, and in our businesses,” said Martin. “We’re the moms who are running home if we have aging parents to take care of them, and are juggling running a business and having kids.”

The group meets on the third Wednesday of each month. Membership dues are $50 for the year, and to become a member, you must already be a member of the Chamber of Commerce.

James: 919-553-7234

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