Visitors Bureau wins awards
The Johnston County Visitors Bureau just won four awards for outstanding marketing strategies. The bureau received two platinum and two gold awards for an outstanding promotional guide and an advertising campaign. Donna Bailey-Taylor, Executive Director of the bureau accepted the award during the Destination Marketing Association of North Carolina annual meeting.
The Johnston County Visitors Bureau has received more than 40 awards in the past ten years including the four awards this year according to Erin Bailey, a Communications Assistant with the visitor’s bureau.
The bureau’s Visitors Guide and the Ava and Frank leisure advertising campaign for the Ava Gardner Festival in 2011 earned them platinum awards. The bureau’s “Muscadine Heritage Wine Trail Brochure” and the “Girlfriend’s Getaway” promotion earned them gold awards. These campaigns featured deals and coupons from local businesses and area hotels offering special rates.
The Destination Marketing Association of North Carolina is the trade association for more than 40 convention and visitors bureaus from across the state. One of the annual highlights of this group is the Destination Marketing Awards banquet, according to Bailey.