[an error occurred while processing this directive]
Community
Published Sat, Nov 03, 2012 08:00 PM
Modified Fri, Nov 02, 2012 09:05 PM

Business Briefs

Email Print Order Reprint
Share This
Text

tool name

close x
tool goes here

Visitors Bureau wins awards

The Johnston County Visitors Bureau just won four awards for outstanding marketing strategies. The bureau received two platinum and two gold awards for an outstanding promotional guide and an advertising campaign. Donna Bailey-Taylor, Executive Director of the bureau accepted the award during the Destination Marketing Association of North Carolina annual meeting.

The Johnston County Visitors Bureau has received more than 40 awards in the past ten years including the four awards this year according to Erin Bailey, a Communications Assistant with the visitor’s bureau.

The bureau’s Visitors Guide and the Ava and Frank leisure advertising campaign for the Ava Gardner Festival in 2011 earned them platinum awards. The bureau’s “Muscadine Heritage Wine Trail Brochure” and the “Girlfriend’s Getaway” promotion earned them gold awards. These campaigns featured deals and coupons from local businesses and area hotels offering special rates.

The Destination Marketing Association of North Carolina is the trade association for more than 40 convention and visitors bureaus from across the state. One of the annual highlights of this group is the Destination Marketing Awards banquet, according to Bailey.

Explore, like and interact with our new Facebook page, which features the best of our day's news.

Email Print Order Reprint
Share This
Text

tool name

close x
tool goes here
We welcome your comments on this story, but please be civil. Do not use profanity, hate speech, threats, personal abuse, images, internet links or any device to draw undue attention. Read our full comment policy.
More Community

Print Ads